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Purpose and Values

We serve smallholder farmers. In everything we do, we place the Farmer First. We measure success in our ability to make more farmers more prosperous. We envision a future in which every farm family has the knowledge and means to achieve big harvests, support healthy families, and cultivate rich soil.

These are the core values that drive our work:

  1. Humble Service. We meet farmers in their fields, and we get our shoes muddy. Farmers are our customers, and we serve them with humility.

  2. Hard Work. We work hard every day. We execute with world-class professionalism and business excellence. Farmers deserve nothing less. 

  3. Continual Growth. We improve every season. We work with determination to meet our goals and then stretch ourselves by raising the bar even higher.

  4. Family of Leaders. We bring together the best leaders and build long-term careers. We care for team members like family.

  5. Dreaming Big. We envision serving millions of farm families. We build for scale with every idea and solution.

  6. Integrity. We do what we say, and our words match our values.


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